Research Area: | Research Publication | Year: | 2007 | ||
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Type of Publication: | Technical Report | Keywords: | Quality, Function, Deployment, QFD, House, of, Quality, Conjoint, Amalysis, Conjoint, HoQ, Customer Driven Design, Mass Customization, Decision Based Design | ||
Authors: | T. Olewnik, Andrew; E. Lewis, Kemper | ||||
Abstract: | This paper presents a methodology, Conjoint-HoQ, which
is meant to provide an improvement over the current House of
Quality (HoQ) tool. The improvement comes in the form of
quantitative technical information – replacing the qualitative
nature of the current HoQ – through integration of conjoint
analysis into the HoQ framework. The steps of the Conjoint-
HoQ method are presented in detail with an accompanying
hypothetical example, the design of a hair dryer. A number of
research issues critical to implementation in industry are also
identified and discussed. The resulting methodology is representative of design tools seen as vital to supporting the
emerging paradigm of mass-customization |
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Comments: | Design Automation Conference |
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Full text: DETC2007-35568.pdf
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